About us

WellBeMed Sweden AB was founded in the early 2000’s based on an idea for developing healthy and well documented products that can help against lifestyle-related health problems. The first product launched was the WellBeSleep chocolate bar with lemon balm that can help people when they have temporary difficulties falling asleep at night. Shortly after came WellBeSleep Shot, also with lemon balm that can help falling asleep easier.

There are several development projects going on within the company and more products are to come, both within the WellBeSleep category as well as within new health areas. Standing behind WellBeMed is a group of acclaimed experts from the Swedish food industry and academia. We share a common interest in contributing to the development of healthy, well-tasting products that are not harmful for humans or the environment.

WellBeMed is a company that helps you with sleeping problems

Based on research from Lund University

Contact us for more info
University building Lund. Photo: Francois Polito

WellBeSleep is based on research from Lund University, and WellBeMed’s products are well documented with an aim to be sustainable for both people and the environment.


Our long term vision is to develop solutions that contribute to relieving lifestyle-related health problems. The products should be healthy and easily available for everyone and not be harmful to the planet. We strive to increase the quality of life for people all over the world!

Managing Director & Board

Victoria Lagnevik

Managing Director

Victoria has a background in business development, working with a large number of companies from a variety of sectors. She joined WellBeMed after several years at Invest in Skåne where she headed up the export promotion team.

E-mail: [email protected]

Rolf Bjerndell

Director of the Board, part owner

Rolf holds a Master’s degree in Business Administration and has had a long career within the Swedish food industry. He is a board member of Probi, Oatly and Aventure. He was CEO at Skåne Dairies for 10 years and is one of the main persons behind the success ProViva.

E-mail: [email protected]

Jan Persson

Board Member/ part owner

Jan has a solid background from the Swedish food industry in both large and small companies. He worked as Marketing Director for Skåne Dairies for many years and is one of the brains behind ProViva.  

E-mail: [email protected]

Magnus Lagnevik

Board Member/ part owner

Professor Emeritus from the School of Economics at Lund University with long experience from the academic fields of strategy, competitive analysis and leadership. Magnus has written books about the food of the future as well as acted as advisor for the Korean government within the food area.

E-mail: [email protected]

Johan Bergenholtz

Board Member/ part owner

Johan is an experienced and skilled entrepreneur with logistics and sales as his main areas of expertise. He founded the company Snabboteket, which was later acquired by one of the large pharmacy chains in Sweden.

E-mail: [email protected]

Anna Langåker

Board Member

Anna holds a degree in International Business Administration from Lund University. She is an experienced and accomplished business leader with a broad background from sectors such as health food. Her areas of expertise are marketing and social media.

E-mail: anna.langå[email protected]